Insights from the fulfillment trenches
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Insights from the Fulfillment Trenches

Practical advice and strategies from operators who've been in your shoes.

Amazon Storage Fees vs 3PL Storage Costs in 2026: What Growing Brands Need to Compare
Fulfillment Mar 20, 2026

Amazon Storage Fees vs 3PL Storage Costs in 2026: What Growing Brands Need to Compare

A practical guide comparing Amazon FBA storage fees with 3PL storage costs in 2026, including monthly vs aged inventory charges, overflow strategy, reserve inventory economics, and when brands should split stock between FBA and a 3PL.

Eric Lobdell
Houston FBA Prep Services: Requirements, Fees, and Common Amazon Prep Mistakes
Fulfillment Mar 20, 2026

Houston FBA Prep Services: Requirements, Fees, and Common Amazon Prep Mistakes

A practical guide to Houston FBA prep services covering Amazon labeling requirements, poly-bagging rules, carton compliance, real prep fees, and the operational mistakes that trigger chargebacks and shipment rejections.

Eric Lobdell
How to Choose a 3PL: 20-Point Evaluation Framework for Ecommerce Brands
Fulfillment Mar 19, 2026

How to Choose a 3PL: 20-Point Evaluation Framework for Ecommerce Brands

A practical 20-point framework for how to choose a 3PL. Evaluate systems, receiving discipline, inventory accuracy, onboarding, pricing transparency, returns, reporting, and migration risk before you outsource fulfillment.

Eric Lobdell
What Is a 3PL Company? Complete Guide for Ecommerce Brands
Fulfillment Mar 18, 2026

What Is a 3PL Company? Complete Guide for Ecommerce Brands

A practical guide to what a 3PL company does, when ecommerce brands should use one, which services matter most, and how to evaluate fit before you outsource fulfillment.

Eric Lobdell
When to Outsource Fulfillment: The Real Inflection Points for Growing Brands
Fulfillment Mar 12, 2026

When to Outsource Fulfillment: The Real Inflection Points for Growing Brands

A practical operator guide to when it is time to outsource fulfillment. Learn the inflection points around order volume, labor drag, founder time, shipping expectations, error rates, and technology limits.

Eric Lobdell
3PL vs In-House Fulfillment: A Real Cost Analysis for Growing Brands
Fulfillment Mar 11, 2026

3PL vs In-House Fulfillment: A Real Cost Analysis for Growing Brands

A practical cost comparison of 3PL vs in-house fulfillment for brands doing $50K-$500K per month. Labor, space, software, shipping, errors, and management overhead included.

Eric Lobdell
Best Ecommerce Fulfillment Companies 2026: An Honest Comparison
Fulfillment Mar 8, 2026

Best Ecommerce Fulfillment Companies 2026: An Honest Comparison

An insider's look at the top 3PL fulfillment companies for ecommerce brands. Real strengths, real weaknesses, and which fulfillment partner actually fits your business stage.

Eric Lobdell
20 Questions About 3PL, Answered by a Former $100M Seller
3PL Education Feb 27, 2026

20 Questions About 3PL, Answered by a Former $100M Seller

Straight answers to the most common questions brands ask about third-party logistics — from someone who spent $50M+ on fulfillment before starting a 3PL.

Eric Lobdell
National vs. Local 3PL: Which One Actually Fits Your Brand?
Fulfillment Feb 26, 2026

National vs. Local 3PL: Which One Actually Fits Your Brand?

A Houston 3PL founder breaks down the real tradeoffs between national fulfillment networks and local operators — pricing, service, flexibility, and what most comparison guides won't tell you.

Eric Lobdell
Why Foreign Sellers Need Their Own US EIN (And What Happens When They Don't)
Logistics Feb 26, 2026

Why Foreign Sellers Need Their Own US EIN (And What Happens When They Don't)

Foreign sellers shipping to the US are often told to use a freight forwarder's EIN. It sounds efficient — until CBP enforcement, tax audits, and marketplace lockouts prove otherwise. Here's why registering is simpler and cheaper than you think.

Robert Parr
Best 3PL Companies in Houston: 2026 Guide
Fulfillment Feb 25, 2026

Best 3PL Companies in Houston: 2026 Guide

An honest comparison of Houston's top 3PL providers for e-commerce brands. Facility specs, pricing transparency, technology, and what actually matters when choosing a fulfillment partner.

Eric Lobdell
The Supreme Court Just Blew Up Tariffs. Here's What Actually Happens Next.
Money & Markets Feb 24, 2026

The Supreme Court Just Blew Up Tariffs. Here's What Actually Happens Next.

The Supreme Court struck down IEEPA tariffs in a 6-3 ruling, the administration pivoted to Section 122, and $175 billion in collected tariffs is now in legal limbo. An operator's take on what it means for anyone moving freight.

Eric Lobdell
The Supreme Court Blew Up the Tariff Empire — So He Built a New One
Logistics Feb 24, 2026

The Supreme Court Blew Up the Tariff Empire — So He Built a New One

The Supreme Court just struck down the bulk of the administration's tariff agenda, but the chaos is far from over. Here's what the pivot to Section 122 and the $175 billion refund fight means for operators.

Eric Lobdell
How Much Does a 3PL Actually Cost? A Pricing Breakdown From the Inside
Fulfillment Feb 21, 2026

How Much Does a 3PL Actually Cost? A Pricing Breakdown From the Inside

Real 3PL pricing explained by someone who's paid the bills on both sides. Pick and pack, storage, receiving, and the hidden fees nobody talks about until you're locked in.

Eric Lobdell
The Hardest Part About Scaling Fulfillment Operations
Operations Feb 20, 2026

The Hardest Part About Scaling Fulfillment Operations

When order volume doubles or triples, the real challenge is not finding more space. Thrive 3PL's VP of Operations explains why scaling fulfillment is fundamentally about control.

Erik Anderson
The Top 5 Mistakes Brands Make When Onboarding a 3PL
Operations Feb 20, 2026

The Top 5 Mistakes Brands Make When Onboarding a 3PL

Thrive 3PL's VP of Operations breaks down the most common operational pitfalls brands make when they first start working with a third-party logistics provider.

Erik Anderson
ShipBob Isn't Your Only Option
Fulfillment Feb 18, 2026

ShipBob Isn't Your Only Option

A Houston 3PL operator breaks down ShipBob's real costs, where it works, where it doesn't, and what to look for in a fulfillment partner that actually fits your brand.

Eric Lobdell
Why Houston Is America's Next Great Logistics Powerhouse
Industry Feb 11, 2026

Why Houston Is America's Next Great Logistics Powerhouse

Houston's transformation from oil capital to logistics hub didn't happen by accident. A look at the port, the economics, and the growth story behind America's most underrated shipping city.

Eric Lobdell
Why Fulfillment Isn't a Strategic Function for Most Brands
Operations Feb 4, 2026

Why Fulfillment Isn't a Strategic Function for Most Brands

Fulfillment outcomes matter enormously. But fulfillment operations — the warehouse, the WMS, the carrier negotiations — are not where brands build competitive advantage. Here's why the distinction matters.

Robert Parr
What 173% Growth Looks Like From the Warehouse Floor
Operations Jan 28, 2026

What 173% Growth Looks Like From the Warehouse Floor

Everyone celebrates fast growth. Nobody talks about what it does to the warehouse. A look inside what actually happens when a 3PL grows 173% in twelve months.

Eric Lobdell
Amazon Isn't the Easy Button Anymore
E-Commerce Jan 21, 2026

Amazon Isn't the Easy Button Anymore

Amazon's relentless fee escalation and platform dependency have fundamentally broken seller economics. The era of building a business on Amazon alone is over, and the February 2024 inbound shipping changes proved it.

Robert Parr
My Bet Is on Shopify
E-Commerce Jan 14, 2026

My Bet Is on Shopify

Amazon is consolidating around big brands and Chinese manufacturers. AI is making product discovery possible without marketplaces. For brands that want to build something real, Shopify is where the future lives.

Eric Lobdell
What the End of the De Minimis Exemption Means for U.S. Sellers
Industry Jan 7, 2026

What the End of the De Minimis Exemption Means for U.S. Sellers

The de minimis exemption shaped cross-border ecommerce for decades. Its closure changes the competitive landscape for every seller in America — and creates new opportunities for those prepared to adapt.

Robert Parr
Amazon's Chin Is Out
E-Commerce Dec 31, 2025

Amazon's Chin Is Out

Amazon takes 50-60% of seller revenue, new registrations hit a decade low, and smart operators are diversifying. A $30M+ Amazon veteran breaks down what's really happening.

Eric Lobdell

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